When you’re in the ad creator for your Microsoft Audience Network campaign, click the ‘Add images’ button. Microsoft’s suite of advertising offerings empowers businesses to increase ad relevance and deliver targeted visual messages that achieve their marketing goals.” How to apply Shutterstock images to your campaignsĪdding the Shutterstock images to your campaigns is a simple and easy process. “Against the backdrop of a rapidly changing environment, businesses of all sizes are strapped for time and budget and looking for ways to remain top-of-mind with their audience.

That gives you more time to focus on your wider strategy and optimise your campaigns. There’s no need to spend time or money having image assets created, or having to spend hours browsing limited picture collections on image sites like Pexels or Unsplash to find an image that’s free to use.Įvery asset for a successful display campaign can be created inside Microsoft. The biggest benefit to advertisers is the time saved creating these campaigns.Īdvertisers can set up these creatives without having to leave the Microsoft platform. With the Shutterstock API, advertisers will be able to create eye-catching content for their audience, increasing the likelihood of clicks and conversions.

The Shutterstock API is expected to roll out to other countries, including Canada and Australia, later this year. For those unfamiliar with the Microsoft Audience Network, this is a pool of Microsoft owned programmes, such as Skype, Outlook and LinkedIn, as well as thousands of partner sites that can display your advert.

Right now, this feature is available for UK and US users for their Microsoft Audience Network campaigns. What’s next for the Microsoft and Shutterstock partnership? Who is this available for?

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